‘Listen before you speak’.
Strategic use of Social Media marketing on sites such as Facebook, Twitter, Linkedin, You Tube, Trip Advisor and Instagram allows businesses to do instant market research, listen to customers’ thoughts and conversations, and use the information to improve products or services.
Social Media websites not only present multiple routes for social interaction, they are also prospective digital advertising and promotional platforms, just like search and display marketing.
If you want to target specific customer-types through their interests, demographic and geographic make-up on Facebook or reward customers for referring your products to their friends, social media can provide a platform for such promotion.