Breathe Life Introduces Advisor Experience for Insurance Carriers

The Breathe Life platform provides a unified experience and data model for insurance companies to empower agents from the back-end Advisor Experience to the front-end Consumer Experience.

Breathe Life, a provider of consumer-centric digital transformation solutions for the insurance industry, has recently introduced the Advisor Experience portion of its end-to-end platform for insurance distributors to modernize the way personal insurance is bought and sold.

The Breathe Life Advisor Experience is specifically designed for insurance carriers who want to provide their financial advisors and clients with a great digital and omnichannel experience. La Capitale Insurance and Financial Services is the first carrier to implement the solution.

Financial advisors continue to play an integral role in insurance distribution and client satisfaction. According to the research firm, LIMRA, having “a personal relationship with an agent or advisor is highly valued and not going away,” but “the nature of that relationship is changing, incorporating a digital element.” The report also notes that “technology is vital for advisors to be successful.”

“Advisors are on the front line with clients who have come to expect a highly personalized, real-time purchasing experience,” said Ian Jeffrey, Co-Founder and CEO of Breathe Life. “Carriers that are committed to providing the best possible experience for both customers and advisors need to empower their financial advisors with modern, consumer-centric solutions.”

The Breathe Life Advisor Experience delivers a cost-effective solution for carriers to help advisors sell products online, add value, and improve the digital experience of their clients:

  • Digital transformation: unify data silos, advisor applications and client data so it seamlessly carries over from quote to application to contract and upselling.
  • Reduce IT and operational costs: hit the ground running and quickly implement a more efficient distribution strategy at a fraction of the time and cost of building a digital solution from scratch.
  • Accelerate the path to new markets: custom-branded digital solutions empower advisors, speed time-to-revenue, and uncover new market opportunities.

The Advisor Experience features a suite of services that enables advisors to complete and manage applications digitally throughout the insurance transaction lifecycle:

  • A white-label carrier solution for advisors featuring a broad set of services for secure client management.
  • Digital application with instant decision makes it easy for advisors to complete, manage, and submit applications online and receive a decision at the point of sale.
  • Advanced analytics to inform and improve the sales process to increase pipeline development and uncover new market opportunities.

Product insights to make data-driven decisions about product offerings.


The Breathe Life vision is to bring financial security to millions of people, whoever and wherever they are by transforming the way personal insurance is bought and sold today. Breathe Life has built a digital transformation platform that delivers a modern, customer-centric experience with tools and analytics that are reshaping the insurance industry and driving business growth. Breathe Life is venture backed by Diagram Ventures, Real Ventures and a variety of angel investors.

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