Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for high-growth technology companies, received an Award of Distinction in the “Content & Marketing Campaign-Branded Social Campaign” category at the 2019 Communicator Awards.
The award recognizes GMG’s highly skilled digital advertising group, which leverages hyper-targeting and innovative techniques to increase the adoption of the leading mobile-first retail job matching platform, Capango. The advertising campaign resulted in a 930% increase in mobile app installs as well as a significant drop in cost-per-install.
“We are thrilled to be recognized with a Communicator Award for our work building Capango’s user base through a strategic and finely tuned multi-platform, digital advertising campaign. Our talented digital marketing and advertising team is committed to helping clients accelerate growth and tell their stories through fantastic creative that breaks through the noise and drives new business. This award validates their industry-leading approach of hyper-targeted audience building backed by highly engaging creative digital assets.”
– Leah Nurik, CEO and founder of Gabriel Marketing Group
As an award-winning digital marketing and technology public relations agency, GMG was tasked with helping Capango increase its user base as well as expand installations across Android and iOS devices. GMG quickly designed and executed a creative, compelling and measurable user acquisition campaign with well-targeted ads that reached potential ideal users through engaging creative and demographic-targeted audience data.
The Results:
- iOS installs boosted by 930%
- Thousands of installs per month across all platforms
- Perfected ad targeting model for long-term scalability
- Rock-bottom cost per acquisition to promote high-volume campaigns
- 2.8 Million in reach with 7 million total impressions
- 31.8% install per click rate
“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry,” noted Derek Howard, director of the AIVA. He added, “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”
About Gabriel Marketing Group
Gabriel Marketing Group (GMG) is a Growth Marketing and Public Relations firm that caters almost exclusively to high-growth technology companies looking to increase market awareness and rapidly grow sales through the strategic planning and execution of highly effective marketing, public relations, branding and communications programs. GMG’s services include award-winning public and analyst relations as well as market strategy consulting, digital marketing, advertising, SEO, marketing automation and content development. Over the past six years, GMG has been repeatedly recognized for its work with top industry accolades including multiple Stevies, Communicators, MarComs and Daveys, among others. GMG has also landed on DC’s 50 on Fire List and was named one of the “Best Places to Work” by the Washington Business Journal. GMG is a Gold Certified HubSpot Agency Partner and a proud member of the Eurocom Worldwide Global PR Network. To learn more about GMG and its services, visit https://www.gabrielmarketing.com/ or follow on Twitter @GabrielMrktg.
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo! and many others. Go to aiva.org for more information.