5 Best Tactics To Improve eCommerce Revenue

Studies show that eCommerce revenue is projected to reach $700 billion internationally by the year 2022. With a steadily increasing reliance on eCommerce transactions, businesses are incorporating additional strategies to ensure that their brand doesn’t get lost in the shuffle and continues to grow revenue.

DesignRush.com, a B2B marketplace connecting brands with agencies, researched the leading eCommerce tactics that improve time on site, search rankings, conversions and more.

The top 5 eCommerce web design strategies include:

1. Search Engine Optimization

Research shows that 43 percent of all eCommerce traffic derives from organic Google searches. This demonstrates that almost half of all consumers are actively searching for products with the intention of converting.

Thus, eCommerce brands will benefit vastly from investing in proper SEO. Search engine optimization will enable them to attract valuable consumers and increase conversions by generating meaningful traffic.

To improve SEO rankings, eCommerce companies should:

  • Optimize code.
  • Ensure the site loads fast.
  • Build internal links.
  • Invest in external link building.
  • Add meta descriptions to web pages.
  • Include strategic web page titles.
  • And more!

2. Clear Calls To Action

Over 90 percent of consumers that read headlines will also read calls to action. In addition, anchor text calls to action increase conversions by up to 121 percent.

By incorporating clear CTAs, brands can guide consumers along the buyer’s journey and increase the likelihood that they spend time on the website and purchase a product.

Successful calls to action have several qualities, including:

  • Compelling copy.
  • Clear and concise language.
  • First-person language.
  • A sense of urgency.
  • And more!

3. Responsive Web Design

eCommerce across the board is expanding – but the importance of mobile is multiplying at an even greater rate.

Mobile eCommerce revenue is expected to surpass $420 billion by 2020. Plus, 85 percent of consumers begin a purchase on one device yet finish it on another.

Brands that create responsive and mobile friendly eCommerce sites have the power to build a more robust audience.

4. Effective Demographic Targeting

Not every Internet user will want every product available online. Therefore, it is imperative that brands target their audience accurately and create a user-friendly platform that their ideal consumers enjoy engaging with.

For example, Generation X spends more money online than Millennials and Baby Boomers. However, 30 percent of Millennials purchase products directly on Facebook.

eCommerce businesses can use a variety of tactics to hone in on their demographic successfully, such as:

  • Pay-per-click ads.
  • Retargeting and remarketing.
  • Social media marketing.
  • Paid search ads.
  • And more!

5. Easy-To-Use Checkouts

Unsurprisingly, an intuitive checkout process is paramount to the success of eCommerce websites.

After all, if a consumer can’t easily complete the checkout process, they may abandon their cart, forgo the process and hinder potential business growth.

To optimize eCommerce checkouts and ensure consumers complete the process, brands should:

  • Allow consumers to view their cart upon request while shopping.
  • Minimize the number of steps.
  • Avoid required account registration.
  • Isolate the checkout process from the rest of the site.
  • And more!

“eCommerce websites have one goal: Get consumers to convert,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By utilizing the latest eCommerce tactics, companies can attract valuable customers, encourage them to interact with the brand and foster strong conversion rates that increase revenue.”

DesignRush’s Agency Listing section features the best local and global eCommerce website design companies. Some of the top eCommerce web design agencies from around the world include:

1. Absolute Web Services

Absolute Web Services is a full-service agency specializing in digital development, ecommerce and marketing. Since 1999, they have relied on their expert team of digital strategists, project managers, certified developers, and designers to provide clients with solutions that will increase business and online conversions. Through digitally led strategic and tactical solutions, they harmonize their marketing programs with sales processes to drive awareness and increase digital traffic. Their specialized approach is guaranteed to transform a company’s bottom line.

Visit Absolute Web Services at: https://www.absolutewebservices.com/

2. Applaudo Studios

Applaudo Studios provides full software development services for top tier customers in the United States, Europe, and beyond. Their team of iOS, Android and web developers have created some of the most amazing products in the mobile and web world. They take care of projects from the Inc500, Fortune500 and some of the most amazing startups around. Applaudo Studios can also support staff augmentation, temporary resource staffing needs for companies.

Visit Applaudo Studios at:https://applaudostudios.com/

3. Atomo Interactive

Atomo Interactive is an eCommerce and digital marketing agency. They create brand synergy. They make your business sell online in a Latin market, and help with product and promotion management of their clients’ stores. They create promotional and communication strategies focused on sales. They also do the follow-up and customer service to encourage the repurchase.

Visit Atomo Interactive at: http://atomointeractive.com

4. Bonsai Media Group

Bonsai Media Group is a clan of designers, developers, and marketers based in Seattle, WA. From start to finish, they handle every aspect of cultivating a profitable online presence for their clients. They do everything from designing and developing an eye-catching, results-driven website to implementing precise and effective marketing strategies for SEO, online advertising, content creation and promotion, eCommerce and beyond.

Visit Bonsai Media Group at: https://bonsaimediagroup.com/

5. CommerceShop

CommerceShop began in 2009 building websites and developing mobile apps. As they grew, their customers started asking them for eCommerce marketing help. CommerceShop offers the best of both worlds — eCommerce marketing and development — all under one roof.

Visit CommerceShop at: https://www.thecommerceshop.com/

About DesignRush

DesignRush.com is B2B marketplace connecting brands with agencies. DesignRush features the top agencies around the world, including the best eCommerce Web Design Companies, Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, and more. Brands can view the best eCommerce web design firms by average hourly rate, case studies, experience, reviews and more on DesignRush. Users can easily filter to compare eCommerce website design agencies and find the best eCommerce web designers that can improve online business growth.

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